FOR STORE OWNERS SCALING 10–100+ SKUs

50 SKUs. 3 VAs. 7 spreadsheets. Who's really running your store?

You probably met Helium 10 years ago — as the keyword tool you launched with. This page is about the other 90%: true net profit per SKU, PPC watched by AI through the night, alerts before problems become damage. The part built for the stage you're at now.

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Good morning 👋  ·  Saturday, Jul 113 items need attention
Revenue yesterday$4,812
Net profit yesterday$1,14723.8%
Average ACoS24.3%↓2.1
Orders168
Net profit, 30 days · all 52 SKUs
This morning · 07:45
Review 12 new AI bid suggestions
SKU B08-KT: 9 days of stock left — reorder
Assign VA to reply to 1★ review, order 208-551
⚠️Inventory alert: SKU B08-KT will run out in ~9 days at the current sales velocity.
SOUND FAMILIAR?

A typical day running your store

The bigger the store, the more crowded the screen — and every question still has to run through one person: you.

PPC-Q3-final(2).xlsx×
Restock-plan-v7.xlsx×
Seller Central — Case 4412×
Review-tracker.gsheet×
ACoS-this-month??.xlsx×
Inbox1×
REAL-profit-v3-FINAL.xlsx×
#SKU / CampaignSpendACoSProfit?
1B07-YGM yoga mat pro$212.4019.2%
2B08-KT kettle 1.7L$388.1061.7%#REF!
3B09-LX led strip 5m$97.5524.0%
4B06-CHR ergonomic chair$451.0044.9%#DIV/0!
5B10-PLW memory foam pillow$120.7528.3%
6B11-BTL insulated bottle$88.2021.8%
7B12-ORG drawer organizer$64.9035.1%
09:12
📈 Yesterday's ACoS: +38% vs. weekly average
VA Mia: Boss, SKU B08-KT is almost out of stock — how many should I reorder?
VA Joy: "yoga mat non slip" bid is at $1.20 — what should I set it to?
VA Ana: customer on order 208-551 is threatening a 1★ — how do I handle it? 😥

It's not that you lack skill. You're missing a system — so every question still has to go through you.

3 SILENT GAPS

The faster you scale, the wider these three gaps grow

2:00 AM

PPC with nobody watching

Campaigns keep running while you sleep. One bad bid can quietly burn a week of budget — before you even open the file.

Hurts most when ads > $5K/mo
?

Net profit in the dark

Revenue you see every day. But after FBA fees, returns, PPC, promos… true profit is a month-end guess at best.

Your most important number — and your blurriest
1 NIGHT

Risks that don't knock first

A hijacker takes your Buy Box, stock runs out, a 1-star review lands — each one only needs a single night. And your spreadsheet can't shout.

You find out after the damage is done
SEE IT IN ACTION

15 minutes every morning — for what used to eat 3 hours

A typical morning routine on Helium 10, instead of bouncing between 7 different tools.

Profits · YesterdayLIVE
SKUNet profitMargin
B07-YGM yoga mat pro$40231%
B10-PLW memory foam pillow$28726%
B09-LX led strip 5m$17419%
B08-KT kettle 1.7L−$63−8%
Whole store · after every fee$1,14723.8%

One minute to know yesterday's profit — and which SKU is eating you alive

No more waiting for month-end bookkeeping.

  • Net profit per SKU after FBA fees, returns, PPC, promos — automatic, in real time.
  • Instantly exposes SKUs that "sell great but quietly lose money" — like the kettle in that table.
  • Pulls data straight from Seller Central — connect 2–10 accounts depending on plan.
Helium 10 Ads · Today's suggestions12 pending
"yoga mat non slip"$1.20→ $0.86Apply
"electric kettle glass"$2.05→ pauseApply
"led strip bedroom"$0.74→ $0.95Apply
+ 9 more…Review all

The AI proposes — you approve with one tap

Instead of hunting keyword by keyword through Excel.

  • Set your ACoS target — the AI suggests bid raises/cuts and pauses keywords that burn cash without converting.
  • Automation rules watch PPC 24/7 — including at 2:00 AM while you sleep.
  • Every change is logged — you know exactly why ACoS went down.
Alerts · This morning3 items
🛡️Buy Box secureOvernight hijacker scan: 52/52 listings clean.✓ Automated
📦B08-KT: ~9 days of stockBased on the last 7 days' sales velocity.→ VA Mia
New 1★ review · order 208-551Customer complains about a dented box.→ VA Ana

Trouble finds you — with an owner already assigned

You stop going out hunting for it.

  • Proactive alerts: hijackers, listing changes, inventory, bad reviews — 24/7.
  • Hand it straight to a VA in the same system — who does what, crystal clear.
  • You just approve the outcomes — 15 minutes, close the laptop, go do bigger things.

Simulated interface to illustrate the workflow — all numbers are examples.

4 PILLARS OF CONTROL

For every gap, one tool that plugs it

All 4 tools (plus 26+ more) live in one Helium 10 account. Open your free plan →
PLUGS GAP #2 · PROFIT IN THE DARK

Profits — the truth about your margins, in real time

Every Amazon fee deducted automatically. You look at one number, and you can actually trust it.

Revenue
$48,230
Amazon/FBA fees
−$12,140
PPC spend
−$8,610
COGS + shipping
−$14,870
Net profit this month
$12,610
Answers the "?" above — per SKU, per marketplace, per day. Export a report for your accountant in one click.
PLUGS GAP #1 · PPC WITH NOBODY WATCHING

Helium 10 Ads — PPC watched 24/7, even at 2:00 AM

Set your ACoS target and the rules of the game. The AI tracks every keyword and only calls you when a decision is needed.

31%ACoS → TARGET 24%
Pause keywords with 0 orders after $15 spend
📉 Cut bids 15% when ACoS > 30% (3 days)
📈 Raise bids on slow climbers with healthy margin
Included in Diamond (2% of ad spend). Every change is logged so you can audit it.
PLUGS GAP #3 · SILENT RISKS

Alerts — hear trouble coming before it becomes damage

The system stands watch for you: every listing, every night, every unusual change.

🥷Possible hijacker · B07-YGMAn unknown seller just latched onto your listing — check the Buy Box now.2:14 AM
✏️Listing edited · B09-LXMain image changed without your approval.6:02 AM
📦Low inventory · B08-KT~9 days left at the current sales velocity.7:00 AM
Alerts push to email & app — you or a VA handle them by assignment. Nobody has to sit and watch.
MARKET CONTROL

Market Tracker — your eyes on the market & competitors

Who just entered your niche, how much share they're taking, which keywords you're losing — know before your sales dip.

Your market shareTop competitor
Case study: SnoozeShade used Market Tracker to expand internationally while defending its #1 spot in its niche.
BUILT FOR STORES WITH VAs

Don't replace your VAs.
Arm them.

Your VAs aren't the problem. They're just working blind: each one in their own Excel file, and every question queues up waiting for you to answer.

👥5 separate seats on the Diamond plan — each VA gets their own login, no more sharing your Seller Central password.
🔗10 Seller Central accounts connected in one place — sell on multiple marketplaces, still one screen.
📊VAs see the exact numbers you see — no more "wait for the boss to check the file and get back to you."
🧭Divide work by tool: PPC for one VA, listings for another, customer care driven by Alerts.
You go from "the person who answers every question" to "the person who approves decisions."
YOU · MASTER DASHBOARDReview & decide — 15 min/morning
MVA MiaInventory & restock
Reorder B08-KT
Reconcile new FBA batch
JVA JoyPPC & keywords
Apply 12 bid suggestions
Prune 0-order keywords
AVA AnaListings & customers
Reply to 1★ review
Fix B09-LX images
THE DIFFERENCE

Same store. Two ways to run it.

Time spent on ops
3–4 hoursevery day, scattered into the night
Net profit
A guessat month-end, after closing the books
PPC
Hand-tunedwhen you remember — or after money burned
Incidents
Last to knowafter customers complain, after stock runs out
Your role
Firefighterevery question lands on you
PROOF, NOT PROMISES

Seen with my own eyes — and theirs

🌿Nature's Pure Edge
"Ad spend used to be a black box. Now every dollar that goes into PPC, we know where it goes — and we decide with data instead of gut feeling."

A supplement brand scaling a multi-SKU catalog on Amazon: they use Profits to see true net profit per product, and Helium 10 Ads to control ad spend with rules instead of hand-tuning every campaign.

— Helium 10 case study · every store's results will differ
Many SKUsstill seeing profit per product, every day
Rule-based PPCad spend governed by rules, not gut feeling
1 dashboardinstead of stitching numbers together by hand
📸 SLOT 1
Profits — net profit per SKU
(screenshot từ tài khoản thật)
The number your spreadsheet guesses atProfits · net per SKU after every fee — from my own account
📸 SLOT 2
Helium 10 Ads — bid suggestions
(screenshot từ tài khoản thật)
PPC decisions queued up, not hunted downHelium 10 Ads · suggestions waiting for one-tap review
📸 SLOT 3
Alerts — inbox cảnh báo
(screenshot từ tài khoản thật)
Trouble that announces itselfAlerts · inventory, listing changes, reviews — overnight watch

Screenshots above are from my own Helium 10 account — real interface, my catalog. Captured July 2026.

0sellers worldwide trust it
0Amazon marketplaces supported
0tools in one account
$0to open the free plan today
RUN THE NUMBERS

Is it worth it for your store? Do the math yourself.

Your store

Drag the sliders to your numbers — results update instantly. Those freed hours are yours, not a VA's — price them accordingly.

Wasted PPC recovered (assumes 3% of spend)$300
Owner hours freed / month40 hrs
Value of those hours (at your rate)$3,000
Diamond plan cost (annual billing)−$279
Estimated net value / month+$3,021≈ 11.8× the cost
*Everything here is an illustrative assumption for a quick self-estimate (3% of ad spend recovered — a conservative figure; 20 base hours + 30 min/SKU/month saved; your own hourly value on the third slider). Not a promise of results — your real numbers depend on how you use it. That's exactly why the free plan exists: run it on your own data before paying anything.
STRAIGHT TALK

The four things you're thinking right now

Answered the way two sellers talk to each other — no dancing around it.

"That's steep. $279–359 a month?"
Straight answerOne bad bid running for 5 nights can burn more than that. You're not buying "a tool" — you're buying every decision backed by data. And you don't start by paying: open the free plan first, let Profits run on your real numbers for a week, and upgrade only when the numbers force your hand.
"I heard it takes 2–4 weeks to get good at it?"
The truthTo master all 30+ tools — yes. But your first week you only need Profits + Alerts — 15 minutes to connect and you know your true profit. The Freedom Ticket course is included with every paid plan; learn once, use it for the whole team.
"My VAs already handle everything."
That's exactly whyHaving VAs is the reason you need it: Diamond gives you 5 seats, so VAs work on the same data you see — no more "wait for the boss to check the file." The tool doesn't replace your VAs — it multiplies them.
"My spreadsheet still works fine."
A question backSheets are great at recording the past. But will yours wake you at 2:00 AM? Does it auto-deduct the FBA fee that just changed, or suggest bids? You need something that protects the present — not just documents the past.

A note from Jesse Under

Founder, Best AI Seller

I run Best AI Seller, where I research the software serious e-commerce sellers rely on. Everything on this page comes from Helium 10's public materials plus my own runs inside the tool — the screenshots above are from my account, not a press kit. And yes: I earn a commission if you subscribe through this page. That's disclosed here and in the footer, and it never changes the price you pay.

One honest caveat: if you're under ~10 SKUs, your spreadsheet is probably still enough. This page is for the stage where the chaos starts — when questions queue up faster than you can answer them.

— Jesse Under

PICK YOUR PLAN

You already know the price. Here's how to pay less.

Start at $0 on the free plan. When you upgrade — and $20K–$500K/month is exactly the range where Helium 10 recommends Diamond — do it through this page with code H2TM20 for 20% off your first 6 months.

STEP 0 · $0 Open the free plan first. Connect your account, let Profits run on your real numbers, poke around. Give yourself a week or two — then make the upgrade call while the month is young and the data is still fresh on your desk.

Platinum

Right when you're at 10–40 SKUs and still mostly hands-on.

$129$99/mo · billed yearly
or $129/mo, no commitment
  • All 30+ core tools: Profits, Alerts, Black Box, Cerebro, Listing Builder…
  • Connect 2 Seller Central accounts
  • Inventory management up to 40 SKUs
  • Freedom Ticket course included
  • 1 user — no seats for VAs yet
  • No Helium 10 Ads (AI PPC)
Try Platinum
RECOMMENDED FOR 10–100+ SKU STORES WITH VAs

Diamond

Built for 40–100+ SKU stores run with a team/VAs.

$359$279/mo · billed yearly
or $359/mo, no commitment
  • 5 users — you + your VA team, each with their own access
  • Helium 10 Ads — AI watching PPC 24/7 (2% of ad spend)
  • Connect 10 Seller Central accounts
  • Track 1,000 ASINs · inventory up to 500 SKUs
  • Everything in Platinum, with higher limits
Try Diamond →
🎁 When you upgrade through this page: 20% off for 6 months with code H2TM20 at checkout One code, one move — enter it when you go paid, not when you open the free plan.
Free plan — no payment to start Cancel paid plans online anytime Upgrade / downgrade freely

List prices as of Jul 2026, subject to change — the exact price shows at Helium 10's checkout.

A $0 DECISION

Next month, you could still be guessing.
Or know exactly, to the dollar.

Opening the free plan costs $0 and about 15 minutes. Give Profits one week on your real numbers to expose the SKUs quietly losing money — then decide on Diamond with 20% off (code H2TM20) while the month is young. If the numbers don't move you, close the tab and keep your spreadsheet.

Free plan to start · Code H2TM20 — 20% off for 6 months · Cancel paid plans online anytime

FAQ

What sellers ask right before they click

Yes. Helium 10 supports 21 Amazon marketplaces plus Walmart (and TikTok Shop). Platinum connects 2 Seller Central accounts, Diamond connects 10 — all feeding one dashboard.

About 15 minutes: connect Seller Central → Profits shows your true net profit. Mastering the full 30+ tool suite takes 2–4 weeks — the Freedom Ticket course (included with every paid plan) walks you through it, and one person learning it covers the whole team.

Yes — and they should. Diamond includes 5 separate seats: each VA gets their own login, so you never share your Seller Central password. VAs see exactly the data you see and work their assigned lane.

Three things a sheet can't do: auto-update every fee and order in real time, proactively alert you to anomalies (hijackers, inventory, reviews), and propose actions (PPC bids) for you to approve. Sheets document the past — a system protects the present.

Better: a free plan. You open an account at $0, connect Seller Central, and use a limited set of the tools with no expiry date and no trial countdown. Paid features — VA seats, Helium 10 Ads, higher limits — unlock on Platinum/Diamond when you're ready. The current plan terms at signup are the source of truth. You can cancel a paid plan online anytime — no retention phone call required.

Click any button on this page → open your free plan → when you upgrade to a paid plan, enter H2TM20 at checkout for 20% off your first 6 months. The discount shows before you confirm — the final price is always the one on the official checkout page. One practical note: make the upgrade decision within your first month, while your Profits data is fresh and the decision is still on your desk.

Open the free plan — $0 today